In just five years, 106,352 people walked an average of 60 miles each in the Breast Cancer 3-Days our team brought to the market. That's 6,381,120 miles - enough to go back and forth to the moon eight times.
In just nine years, the charity events our team marketed raised more money than the American Express Charge Against Hunger ($21 million), Pepsi Refresh ($15 million), Hands Across America ($34 million), USA for Africa ($66 million), Product (RED) ($150 million), Kiva ($100 million) and American Idol Gives Back, ($175 million) combined.
It's not every day that someone creates a new category of civic engagement. The long-distance, multi-day, pilgrimage model created by our founder raised $582 million in its first nine years of existence. Since then, the category has raised in excess of $500 million - $1.1 billion total. With that much money, you could wrap the circumference of the earth in dollar bills four times.
The last time a President got behind a ten-year goal for anything bold and daring was in 1963, when John Kennedy said Let's go to the moon. 47 years passed without it happening again. The slump was ended in 2010, when the National Breast Cancer Coalition sought our counsel. We recommended, and they bravely committed to, a ten year deadline for the end of breast cancer. The new brand - Breast Cancer Deadline 2020 - was unveiled in the fall of 2010. Weeks later, Bill Clinton, who had lost his mother to the disease, went on record, and on video, endorsing the goal.
In 2004, Spaceship One won the $10 million Ansari X PRIZE, for being the first private, manned vehicle to go into space and land back on the earth safely. X PRIZE didn't want the event to feel like just an engineering feat. They wanted it to feel like the historic moment that it was - like the moment when Lindbergh landed in Paris. So they hired us to produce the launch events from start to finish - score the music, script the ceremony, and wow the crowd. We did. Spaceship One now hangs in the Smithsonian Air & Space Museum. Right next to Lindbergh's Spirit of St. Louis.
We put the issues of homelessness, suicide, and kidney disease on the map in a big way, with Homewalk (United Way), Out of the Darkness (American Foundation for Suicide Prevention), and Kidney March (Kidney Foundation of Alberta, Canada), giving them a seat at the table of events ordinarily reserved for the mega-cause.
In 2009, former U.S. Senator and Presidential candidate Gary Hart said that our founder's book, "Uncharitable," was "nothing less than a revolutionary work," and that it should make us all take two steps back and imagine a new philosophy and theory of charity itself. The Stanford Social Innovation Review has said that it, "deserves to become the nonprofit sector's new manifesto." The book has created a conversation that is upending Puritan beliefs that have governed, and limited, our ability to create change for 400 years.
In 2005 and 2006, we built two outdoor space museums for X PRIZE Cup. All we had to start with was an empty tarmac the size of Rhode Island in the desert of Las Cruces, New Mexico.