add humanity.

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Who we are /

Advertising for Humanity is a close-knit band of design, media and engagement specialists in Massachusetts, California,  and Paris, founded and led by Dan Pallotta. We build movements and brands based on big, original, counter-intuitive, sometimes counter-cultural ideas for impact. We write new narratives, in words and actions. We entertain inquiries from organizations that are serious about changing their worlds.

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We can choose to be audacious enough to take responsibility for the entire human family. We can choose to make our love for the world what our lives are really about. Each of us has the opportunity, the privilege, to make a difference in creating a world that works for all of us. It will require courage, audacity and heart. It is much more radical than a revolution – it is the beginning of a transformation in the quality of life on our planet.


— Werner Erhard

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How we think /

How do we build a community of caring? The same way we built a community of consumption. We invested in it.

 
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And after they had explored all of the stars in the universe and all of the planets around each sun, they realize they were alone, and they were glad. Because they now knew they would have to become all of the things they had hoped to find.


— Lanford Wilson

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The way we think about charity /

“The Way We Think About Charity is Dead Wrong” has been viewed more than 4.3 million times and is one of the 20 most-commented TED talks of all time. It is viewed over 1,000 times a day and is screened the world over at board and donor meetings to transform peoples’ relationship to charity and giving. We encourage you to show it to your leadership and supporters. Contact us for more information about culture transformation tailored to your organization.

 
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The problems of the world cannot possibly be solved by the skeptics or the cynics whose horizons are limited by the obvious realities. We need people who dream of things that never were.


— John F. Kennedy

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add humanity.

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